At first, we sat down with the client and created the policies and procedures that we were to observe when addressing social media networks. Because an acute understanding of the brand is crucial in social media administration, our previous experience with this client was of great help at this stage.
After agreeing upon the strategy, we selected one of our best social media administrators and put her in charge of defining a unique voice that was to relay the brand’s values over various social networks. Since the project required real-time monitoring, her secondary goal was to choose and train two other social media experts to work together on this project.
Since a strong cooperation with the client was vital for the project, the social media administrator was to keep close contact with the client’s staff.
In just the first year after taking over the Facebook profile (previously maintained in-house by the client), we managed to increase the number of fans ten times. Because the community around the brand reached critical mass, the engagement of the fan base skyrocketed shortly after.
We have successfully built a 500,000 fans community around the brand by tenaciously following the strategy we’ve created. We relay messages to our fans a limited number of times per day, following a communication calendar. Their feedback is carefully followed-up and moderated in real-time.
Our social media promotional efforts are clearly aligned with the client’s other marketing activities. There are several marketing campaigns that we are conducting simultaneously over Facebook, some of them synchronized with corresponding TV commercials or with the promotions available on the client’s website.
We also ran various successful promotions and campaigns via the Facebook platform, thus activating and motivating the fan base to interact with the brand and to spread its awareness to new users.